Work / Aily Living
Mumbai, India D2C furniture

Aily Living

Zero-to-one business build.

The engagement

An interior designer with a vision for multifunctional, space-saving furniture for urban homes, but no business structure, suppliers, or financial model. We built every layer: a 48-page DPR, 20+ suppliers researched with 6 onboarded, a 25–35% profit margin framework with pricing calculators, HomeTriangle secured as assembly partner across 25 cities, and 28 documents in total.

Outcome

A live, revenue-generating D2C brand. Website launched with first orders received and a 5-sprint pan-India expansion plan ready to execute.

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