AllUnite
APAC commercial entry and project management, AdTech
A3M advised AllUnite, a Copenhagen-based adtech company that enables real-time audience measurement for out-of-home (OOH) media and operates in more than 40 countries, on its commercial entry into the APAC region. Our work covered market entry for India, the Philippines and New Zealand, and creating the standard operating procedures that govern how AllUnite plans, runs and delivers its projects. We worked closely with the company's leadership, took a clear position on how each market should be approached, and kept delivery across every market aligned to one consistent way of working.
AllUnite has successfully entered India, the Philippines and New Zealand and is performing well in all three markets. The documented project management system means its teams deliver the same way in every country, giving the company a proven, repeatable model for further growth across APAC.